You might have heard various email marketing gurus saying that one of the best ways to build your own opt-in list of qualified prospects is to create an autoresponder with a free-email-course-jam-packed-with-helpful-tips-about-the-subject-you-know-about (yes, they actually say it on one breath, don’t try it at home). This is definitely true; writing about things you know establishes you as an expert in the field, and your readers are more likely to buy from you because they already know and trust you.





