You might have heard various email marketing gurus saying that one of the best ways to build your own opt-in list of qualified prospects is to create an autoresponder with a free-email-course-jam-packed-with-helpful-tips-about-the-subject-you-know-about (yes, they actually say it on one breath, don’t try it at home). This is definitely true; writing about things you know establishes you as an expert in the field, and your readers are more likely to buy from you because they already know and trust you.

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It’s a fact that 20% of your customers make up 80% of your sales.

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If you have ever entered your name and email address to ask for information online about a product or service, or you have signed up for an update list or a group membership on the Internet, or you have emailed a customer service address from a website and received a nearly instantaneous response, an autoresponder program was the system responsible for delivering the reply.

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